Tuesday, June 29, 2010

New York CSR and Green Products

Last night at the June New York CSR Social, Jeff Dubin of Green Meridian discussed conventional wisdom around green products and consumers.

The presentation turned into an interactive discussion where individuals debated on whether conventional ideas surrounding consumers choices are correct. Jeff's data came from his syndicated January 2010 research study explores women's purchasing of green household cleaners and personal care products.

The study, "Sustainability in the Mainstream: Moving Green Household Cleaner & Personal Care Products to Center Stage" is available on Jeff's website.

One of the key points that came out of the discussion is that stereotypes about green purchasing don't always hold. For example, while it normally believed that wealthy liberals are more likely to buy green products, Jeff's research showed that is not actually the case. Household income doesn't necessarily have much to do with buying green, nor do political preferences.

The New York CSR Meetup comes together about once a month to discuss issues surrounding sustainability. They are also in the process of starting up a book club to further discuss issues surrounding corporate social responsibility.

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