Monday, December 15, 2008

London on Tap


London on Tap was created to promote the drinking of tap water in London. Part of this campaign included a design contest and Neil Barron won with his innovative carafe (pictured above).

This campaign in London follows a number of global campaigns to promote urban tap water as a safe and healthy choice. Metro Vancouver has also created a tap water campaign which invites the region’s residents to make a “tap water pledge” to drink tap water in refillable bottles instead of buying single-use plastic water bottles. The goal is to increase the use of tap water for drinking purposes by reducing sales of bottled water by 20% by 2010.

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