Tuesday, June 17, 2008


The NY Times recently published an interesting editorial on sustainability and business.

Terms such as "Green", "Sustainability" and "Eco-friendly" are thrown around a lot by corporations, the government and the general public. While this is encouraging because people are becoming more aware of what is happening in the world, it is also dangerous because there is a greater risk of mis-information and 'greenwashing'.

Greenwashing, while itself very much a 'pop phrase', refers to businesses, government or people misleading others of the environmental benefits of services or products. As being 'environmental' becomes more popular 'greenwashing' is more likely to occur. If people become more educated and aware, this can be avoided.

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